Our approach to customers

At Vida Bank, our commitment to understanding, respecting, and addressing our customers' needs has been pivotal to establishing a successful, sustainable, and responsible specialist mortgage lending business.

Vida Homeloans meets the needs of underserved customers who typically fall outside the underwriting parameters of mainstream mortgage lenders, helping more people find a place to call home.

Our mortgages are distributed exclusively through mortgage intermediaries, meaning that every new customer receives independent mortgage advice before submitting an application to us.

Our mortgage distribution strategy is based on building best-in-class broker advocacy, through a dedicated service proposition providing intermediary partners with direct access to our underwriters through our V-Hub, and the Vida Homeloans ‘service pledge’ reinforces our commitment to service excellence.